Don’t Exploit the Crisis

Marketing during the pandemic can be tricky. You still want to be at the forefront of your customers, but stay mindful of our current climate. Here are a few tips to creating messaging during these unprecedented times.

  1. Keep others informed. Communicate proactive measures, store closures and policy updates.
  2. Stay positive. Don’t add to the panic. Be careful of dramatic language in your marketing.
  3. Keep a spirit of humility and empathy. This mindset will help your brand flourish in the future. Customers will remember your approach during this time.
  4. Mind your tone. Keep your messaging tactful. People have very strong opinions and it’s best to stay considerate.

Have you seen any marketing done well during Covid-19?

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