Marketing during the pandemic can be tricky. You still want to be at the forefront of your customers, but stay mindful of our current climate. Here are a few tips to creating messaging during these unprecedented times.
- Keep others informed. Communicate proactive measures, store closures and policy updates.
- Stay positive. Don’t add to the panic. Be careful of dramatic language in your marketing.
- Keep a spirit of humility and empathy. This mindset will help your brand flourish in the future. Customers will remember your approach during this time.
- Mind your tone. Keep your messaging tactful. People have very strong opinions and it’s best to stay considerate.
Have you seen any marketing done well during Covid-19?